adidas by stella mccartney: Influencer Campaign

Written By Danielle Saunders

Our goal for this Influencer campaign was to develop brand awareness on TikTok and Instagram, and position adidas By Stella McCartney as a luxury athleisure brand with relevance to today’s youth culture.

THE RESULTS

  • 6.3% ER on Instagram - industry average is around 3% for branded content

  • 7.3% ER across Instagram and TikTok

  • 2.3 million views

  • 58 influencers activated

HOW DID WE DO THIS?

We ensured we worked with trending & up and coming talent such as Tube Girl (below) whilst driving new audiences to adidas by Stella McCartney.

Verticals included fashion, wellness & fitness with us activating a mixture of creators to tap into each content pillar for this campaign. The highest engagement rates came from our fitness influencers, where the product seamlessly integrated into their organic content styles and ADs.

We saw above industry standard engagement rates for both TikTok and Instagram; showing we activated relevant creators whose audience responded well to the brand.





Danielle Saunders
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