I’ve teamed up with world-class brands to create social media strategies and content that don’t just meet targets—they CRUSH THEM.
Check out examples of my projects below to see the creativity in action and the numbers that prove the impact.
ADIDAS BY STELLA MCCARTNEY & TERREX COLLECTION LAUNCH
I spearheaded the launch of adidas x Stella McCartney's first-ever ski wear collection in collaboration with TERREX ⛷ across adidas social and PR channels.
adidas by stella mccartney: Influencer Campaign
Delivering a campaign for adidas By Stella McCartney with 56 influencers to develop brand awareness on TikTok and Instagram, and position the brand as a luxury athleisure brand with relevance to today’s youth culture.
hayley bieber x JD Sports Fashion Show
I worked with JD Sports to bring the epic adidas x Hailey Baldwin Falcon campaign to life on the catwalk with a live stream and earned and owned content.
adidas: UB Light Launch
I delivered and implemented the social media strategy for the UB Light, adidas' best-selling running shoe. Our ambition was to drive product credibility through compelling, social-first outputs.
adidas: Strong Women campaign
“Strong Women” was a strength-inspired campaign that featured a diverse range of women reclaiming strength as a symbol of feminity. As the Global Social & PR lead for aSMC, I brought this campaign to life with our partner Stella McCartney, adidas global and local teams.
TWINZZ Marketing Strategy
I wrote a Marketing strategy to reposition TWINZZ as a luxury brand and to increase website sales. We implemented SEO, PPC and Paid strategies across their platforms that educated customers, generated new leads, and boosted brand awareness.
FUL Social Media Launch
I worked with food tech start-up FUL to launch their social media channels, build brand awareness, and to set up the solid foundations for sustainable channel management.
SELFHOOD COMPANY LAUNCH
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DISTILL VENTURES SOCIAL MEDIA GUIDES
I worked with Distill Ventures to write and design guides and strategies for DV's founder resource hub including 'Tik Tok Advertising' and 'A Gudie to Social Media SEO'.
M&C SAATCHI: CENSUS 2021
I worked with M&C to lead the execution of the Census 2021 campaign on social media for the Office of National Statistics. We produced content to help people overcome the barriers they face surrounding the Census.