hayley bieber x JD Sports Fashion Show

Written By Danielle Saunders

I worked with JD Sports to bring the epic Adidas x Hailey Baldwin Falcon campaign to life on the catwalk. The show saw a whole load of killer ‘90s looks hit the runway, styled by Hailey herself, which we captured in a variety of formats for social and the website.

THE RESULTS

  • 185,000 live show views on Facebook & Instagram

  • 11,3% engagement rate across published channels

HOW DID WE DO THIS?

We streamed the show live on four different social channels, coordinated with Flux Broadcast. The content received 159,000 unique views on Facebook Live and 26,000 unique views on Instagram Live. I worked with M&C Saatchi for several weeks to coordinate Hailey's posts and capture social content, rolled out before and after the event. The results of the social campaign saw the highest ever ER% for all nine of JD's channels at 11,3%.

Hayley Bieber sits with a friend, one in an Adidas jacket and the other in a white shirt, holding a smartphone. They are both wearing hoop earrings and necklaces, with a third person in the background.
Whinnie Harlow walks down a runway wearing a black bodysuit, sunglasses, high socks, and carrying a jacket. The audience takes photos, and the backdrop displays logos for Adidas and JD, along with the word "ICON.
A group of four people in sporty Adidas outfits pose together. Three of them wear sunglasses. The clothing features bold logos and patterns in black, white, and pink. The vibe is trendy and casual.
Danielle Saunders
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