I’ve teamed up with world-class brands to create social media strategies and content that don’t just meet targets—they CRUSH THEM.
Check out examples of my projects below to see the creativity in action and the numbers that prove the impact.
adidas: UB Light Launch
I delivered and implemented the social media strategy for the UB Light, adidas' best-selling running shoe. Our ambition was to drive product credibility through compelling, social-first outputs.
adidas: Strong Women campaign
“Strong Women” was a strength-inspired campaign that featured a diverse range of women reclaiming strength as a symbol of feminity. As the Global Social & PR lead for aSMC, I brought this campaign to life with our partner Stella McCartney, adidas global and local teams.