SELFHOOD COMPANY LAUNCH
how did we do this?
I was tasked with growing the community to attract new business. Over 6 months, I wrote and executed a fresh social media, influencer and paid media strategy. I built a new content production system, and set up a tech platform for community members. I became deeply acquainted with Gen Z behaviours and produced reactive content for SELFHOOD’s social channels. Content creation included sourcing young people to speak their mind and truth on trending topics.
