FUL Social Media Launch
I worked with food tech start-up FUL to launch their social media channels, build brand awareness, and to set up the solid foundations for sustainable channel management. This was for 3 months on a part-time basis.
RESULTS
1 million Tik Tok impressions
48% channel growth (Facebook, LinkedIn, Tik Tok & Instagram)
68% Instagram Growth
HOW DID WE DO THIS?
To establish a strong brand identity, I created content pillars and set up a content production process. Then to reach FUL's target audiences and increase clicks to the website, I created a series of videos and worked with an ad agency to implement a strategy. I captured sharable Reels & Tik Tok content featuring our influencers and partnerships such as the Rogue Room, held at the iconic nightclub Fabric. We tapped into their communities which helped to increase FUL's reach and presence, as seen in the results below.
